Comments on: Less is More with Walmart http://www.trentdesign.net/blog/2008/07/less-is-more-with-walmart/ Wed, 22 Jun 2011 20:57:20 -0600 http://wordpress.org/?v=2.8.3 hourly 1 By: Andrew http://www.trentdesign.net/blog/2008/07/less-is-more-with-walmart/comment-page-1/#comment-397 Andrew Sun, 13 Jul 2008 21:24:53 +0000 http://www.trentdesign.net/blog/?p=100#comment-397 That's a really thoughtful critique. I'll agree with you. I've noticed that a lot of companies are turning towards more holistic human goals. I count Apple as being one of them. <strong>Por ejemplo</strong>: They respond quickly to a lot of customer complaints. When their audience cited concerns that it's computers were using non-eco friendly components, the company retaliated by stripping their machines of polyvinyl chloride (PVC), brominated flame retardants (BFRs), and arsenic in the glass of flat-panel displays. It launched a broad recycling program to reverse the effects of waste and residues harmfully impacting landfills all over the world. They decided to make radical changes that interface with their company ambitions because they realized they were contributing to the problem, not preventing it. In changing, they were able to show their audience a side of them that suggested they were mindful of their impact. I think this helped offset some of the ethical problems people were having in purchasing their products and it afforded them a choice between using goods that could potentially harm others. So it would seem that the more cusomter-centric you are, the more success you're liable to have. If you can give back to the community instead of *just* taking away from it, you're investing your support of it's people who also happen to be your customers. And i think people appreciate that charitable insight. That’s a really thoughtful critique. I’ll agree with you. I’ve noticed that a lot of companies are turning towards more holistic human goals. I count Apple as being one of them.

Por ejemplo: They respond quickly to a lot of customer complaints. When their audience cited concerns that it’s computers were using non-eco friendly components, the company retaliated by stripping their machines of polyvinyl chloride (PVC), brominated flame retardants (BFRs), and arsenic in the glass of flat-panel displays. It launched a broad recycling program to reverse the effects of waste and residues harmfully impacting landfills all over the world. They decided to make radical changes that interface with their company ambitions because they realized they were contributing to the problem, not preventing it. In changing, they were able to show their audience a side of them that suggested they were mindful of their impact. I think this helped offset some of the ethical problems people were having in purchasing their products and it afforded them a choice between using goods that could potentially harm others.

So it would seem that the more cusomter-centric you are, the more success you’re liable to have. If you can give back to the community instead of *just* taking away from it, you’re investing your support of it’s people who also happen to be your customers. And i think people appreciate that charitable insight.

]]> By: Marilyn Trent http://www.trentdesign.net/blog/2008/07/less-is-more-with-walmart/comment-page-1/#comment-395 Marilyn Trent Sun, 13 Jul 2008 19:08:46 +0000 http://www.trentdesign.net/blog/?p=100#comment-395 Well, I can't say that WalMart is my favorite place but maybe this leopard might have to change its spots. When 90% of consumers are asking for something coined as (CSR) Corporate Social Responsibility, even the giants listen. More and more consumers are in charge and through the internet they can wield that power to no end. We that are in marketing and design know and see that daily. Today, companies that get a smudge on their corporate face cannot just call PR Clean-up Crew Inc. to clean it up with and give some sparkle and shine. Today, they have to look into their corporate soul and really see that the people they sell to and their company can join to make a better world and from that go towards the classic win-win situation. So we hope that WalMart is starting with the logo and changing its brand image from the inside out. Well, I can’t say that WalMart is my favorite place but maybe this leopard might have to change its spots. When 90% of consumers are asking for something coined as (CSR) Corporate Social Responsibility, even the giants listen.
More and more consumers are in charge and through the internet they can wield that power to no end. We that are in marketing and design know and see that daily.
Today, companies that get a smudge on their corporate face cannot just call PR Clean-up Crew Inc. to clean it up with and give some sparkle and shine. Today, they have to look into their corporate soul and really see that the people they sell to and their company can join to make a better world and from that go towards the classic win-win situation.
So we hope that WalMart is starting with the logo and changing its brand image from the inside out.

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