New Work: Be A Hunger Hero

Posted by: Trent Design @ 10:47 am | Date: November 14, 2008 | Comments (1)
Filed under: Design | Tags: , , , ,

Hunger Heros Logo

Trent Design has just completed work for a new campaign to support Gleaners Community Food Bank in the fight against Hunger. Asking its participants to become Hunger Heroes, this initiative invites volunteers, organizations and ordinary people to donate the funds Gleaners needs to increase its supply of food by 2,000,000 pounds.

Trent Design was accountable for designing the event logo, photo-shoot, mobile truck-skin graphics, website & avatars associated with the marketing and planning for this important event. Take a look:

52 Foot Skin Graphics for company truck(s). Click here for a bigger preview. 

Truck-skin detail

Website avatars. Visitors to the site are given comic identities when they register to make a contribution. The avatars are designed to show the broad diversity of the Gleaners audience. Illustrations By: Kelly Jean King

Website coming soon…

About Gleaners:
Gleaners Community Food Bank provides surplus donated and low-cost food and personal care products to people in need in southeastern Michigan. In so doing, Gleaners is committed to adopting best practices and cost-effective systems and procedures to achieve the highest possible return on its human and financial resources. Gleaners fulfills its role with a sense of compassion and urgency, recognizing that in many instances, it is the only source of emergency food for persons in need.

New Work: The 5ive 9ine

Posted by: Trent Design @ 2:30 pm | Date: November 12, 2008 | Comments Off
Filed under: Websites

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Above: Identity for The 5ive 9ine

Trent Design was chosen to brand and promote The 5ive 9ine Business Association that represents a partnership with six municipalities that are on the Hall Road Corridor from Mound Road to I-94. The goal is to obtain over 1,000 memberships from the retail stores, movie theatres, well established fine dining, and entertainment venues.

The promotions and membership recruitment represents a system of convergence marketing (a combination of traditional, print and digital communications). The new brand integrates billboard advertising, brochures, postcards, and a color coded way-finding system that connects to a map of the 5ive 9ine region. Colors on the map help define stores based on their geography and retail industry.

Above: Banners assist the audience their location on the 5ive 9ine.

Above: Fun billboard designs communicate to travelers and motorists.

Above: Brochures help draw membership and supporters for The M59 Business Association.

Above: These medallions apply to the map and identify the regions inherent to roads and shopping districts within The 5ive 9ine.

Does your website stink? (Part II)

Posted by: Trent Design @ 12:31 am | Date: November 11, 2008 | Comments Off
Filed under: Detroit

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Our last batch of tips. Fresh from our talk at Rochester’s DDA Guest Lecture Series. Download them here.

The Web: Domains & Hosting

Posted by: Trent Design @ 4:37 pm | Date: November 10, 2008 | Comments (2)
Filed under: Websites

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A part of our presentation from the Rochester DDA’s Guest Lecture series is now online and ready for viewing. Click here to start your download.

More of the lecture will be available by Friday- SEO, SEM & Top 10 Tips to Follow when Designing a Website.

Have a good week folks!