Above: Identity for The 5ive 9ine
Trent Design was chosen to brand and promote The 5ive 9ine Business Association that represents a partnership with six municipalities that are on the Hall Road Corridor from Mound Road to I-94. The goal is to obtain over 1,000 memberships from the retail stores, movie theatres, well established fine dining, and entertainment venues.
The promotions and membership recruitment represents a system of convergence marketing (a combination of traditional, print and digital communications). The new brand integrates billboard advertising, brochures, postcards, and a color coded way-finding system that connects to a map of the 5ive 9ine region. Colors on the map help define stores based on their geography and retail industry.
Above: Banners assist the audience their location on the 5ive 9ine.
Above: Fun billboard designs communicate to travelers and motorists.
Above: Brochures help draw membership and supporters for The M59 Business Association.
Above: These medallions apply to the map and identify the regions inherent to roads and shopping districts within The 5ive 9ine.
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