http://www.trentdesign.net/blog/2010/01/branding-is-more-than-a-buzzword-for-marketing-professionals/ Wed, 22 Jun 2011 20:57:20 -0600 http://wordpress.org/?v=2.8.3 hourly 1 http://www.trentdesign.net/blog/2010/01/branding-is-more-than-a-buzzword-for-marketing-professionals/comment-page-1/#comment-13620 Kevin Tue, 23 Feb 2010 21:12:55 +0000 http://www.trentdesign.net/blog/?p=533#comment-13620 The ah-ha moment, well said. I caution the use of brand and branding as interchangeable entities. You clearly know what you are talking about but brand neophytes tend to become confused. For clarity, brand is a claim of distinction (evidence of) and branding is the tactical deliver of the distinction. I am anxious to read your DIY Brand and would love an advanced copy. Keep on Zooming. The ah-ha moment, well said. I caution the use of brand and branding as interchangeable entities. You clearly know what you are talking about but brand neophytes tend to become confused. For clarity, brand is a claim of distinction (evidence of) and branding is the tactical deliver of the distinction.
I am anxious to read your DIY Brand and would love an advanced copy.
Keep on Zooming.

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