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Genna & Shawn review images taken on a recent shoot.

Trent Design spent this past Thursday on-site conducting a photo shoot that will encompass the creation of a video and website for a new industrial client. Designers Genna Cowsert, Shawn Adler, and Brian Hartwell were present and spent their time running away from giant machines, robotic arms, sparks, heavy machinery, and generally a lot of dangerous metallic things. All that aside, they left at the end of the day knowing they’d made some compelling images and dynamic video.

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Photographer Keith Tolman sets up the shot.

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The warehouse is a hive of activity.

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Shawn prepares the camera to film another scene.

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Using a tethered setup where the camera is fed directly into the computer, we were allowed to safely operate the shoot from behind a protective glass barrier. Workers and guests are not permitted access to stand in the same room as this machine with the robotic arm so we had to be creative about execution. With a little trial, some error, and a special set of software, our photographer Keith captured some great images of the equipment as it went about its usual task(s).

Project Credits:

Managing Art Director: Brian Hartwell
Video & Production Art Director: Shawn Adler
Photography Art Director: Genna Cowsert
Photography: Keith Tolman