Entrepreneurs are a rugged bunch but fear of failure still keeps many of us up at night. After 23 years of my own trials and triumphs as an entrepreneur I have come to the conclusion that failing, and learning to fail well, is a crucial part of succeeding in the long term.
I arrive at the same lesson for myself and my employees—the power of failure lies in that old adage “We learn from our mistakes.” Not only do we need to learn from our mistakes, we need to embrace them. We need to add them up and say, “there are x amount of mistakes that were made last year, what did we learn from them and how did we capitalize on them?” That is success in my new way of thinking. Thomas Edison said, “I have not failed 999 times. I have successfully discovered 999 ways how to NOT make a light bulb.”
And that, my friend, is the attitude I look for in my employees and those that I choose to work with. Does this mean that the people I hire or work with are not highly competent? No, it means that they understand that in the creative business we need to take risks, think big and think different. All of that is only possible if you’re willing to take a few hits. Does this mean that our clients suffer? No, it means that our internal creative process at Trent Design has a lot of flexibility and openness during the ideation phase. Being able to experiment and push boundaries allows the design team to arrive at the best possible communication solution for each project.