2013 Delivers Accolades All Around

Posted by: Vivian Carmody @ 12:23 pm | Date: December 24, 2013 | Comments Off
Filed under: Branding for Success,Corporate Social Responsibilty,Design,Detroit,Latest News

For Our Nonprofit Clients….

One of the things we love most about working at Trent is the work we do with our many nonprofit clients throughout the Detroit region. From the beginning, one of our core values has been to make giving back to the communities that we live, work, and play in a top priority.

Over the years we’ve been privileged to work with a variety of nonprofits from small start-ups like the Detroit Food Policy Council to those that are well known and well established such as the Detroit Historical Society and the Detroit Institute of Arts. Big or small, we can honestly we love them all!

That is why we take special pride when the national awards we win feature the creative work we did for such deserving clients. This year we are excited to announce that we have won TWO American Graphic Design Awards for the work we did with Mercy Education Project and the Detroit Food Policy Council; both awards were for branding and collateral.

We work hard to make sure that the logos and graphics that we create are not just beautiful, but that they clearly communicate the essence of the organization that they represent. The results speak for themselves:

DFPC-02

 Detroit Food Policy Council
logos, website and collateral material

MEP-group-01

Mercy Education Project
website and collateral material

For Our Manufacturing Clients….

What are two middle-aged women, one copywriter, two young, hip designers, and three web geeks doing winning awards for the manufacturing industry? Well, we like to think its because the collective breadth and depth of age, passion, knowledge, and creativity means that we can win awards for ANY client in ANY industry. We must be honest tho… we do love the manufacturing industry (it is Michigan) and we have created a niche that we are very proud of.

We are very excited to share that the Eaton Steel Bar website we designed and developed won the 2013 Manufacturing Site WebAward from the Web Marketing Association (WMA). The WMA’s Web Award competition is the premier award recognition program for web developers and marketers across the globe. The website challenge was presenting a steel distributor as a high-technology, high-customer value supplier. The site features full-screen video backgrounds for the text, integration with Eaton Steel’s technology backbone and the capability of regular updates. We love it, the client loves it, and the WMA loves it… can’t ask for much more than that!

ES-home_page

Eaton Steel’s award-winning website

 

And Last But Not Least, for Trent Design Itself…..

Trent-Coasters-1

Trent-Coasters-2

Having won a 2012 American Graphic Design Award for our 2011 Holiday Card, we knew we would need to really step it up if we were to extend our winning ways. So, for 2012 the design team created a cross-media project that ran rings around many a ho-hum holiday greeting cards. We not only designed three new clever and cool coasters, but expanded on that idea by also creating a companion website and Facebook page to add a little interactive fun. And, it worked …our 2012 Holiday Campaign won a 2013 Hermes Creative Awards & Davey Award!


Perhaps the top achievement of the year though belongs to Trent’s owner and chief creative director, Marilyn Trent, for winning the Sunrise Pinnacle Award for Business Woman of the Year. Every year the Rochester Regional Chamber of Commerce hosts the Sunrise Pinnacle awards, honoring members who have made a significant difference in their community either by service, business, philanthropy or the like. This year, Marilyn was chosen to be the recipient of the Business Woman of the Year award, the highest honor the chamber gives to the woman whom they believe to have a substantial presence in her field and one who has proven to show exemplary skills in running her business. We are so proud of her achievements!

As We Head into 2014…

We have a marvelous record of award-winning work, there is no doubt about it. And, we expect to win more awards in 2014.

But while we love winning awards, what we really care about is deep strategic thinking, brilliant creative execution, and most of all, our client’s success.  We consistently help our clients achieve this good fortune because of our focus on flexibility and resourcefulness; and always being curious, tenacious and completely down to earth. The results have been the same for more than 20 – years: big, positive, and inspired change for the better… not to mention award-winning work!

Ask anyone here what we really care about and they’ll say: our unabridged approach results in solutions that will make sure our clients are first – in their market, in their category, or in whatever they are striving for.

If you’re looking for that kind of passion, strategic thinking, and brilliant creative execution for your business or organization, give us a call. We’d love to help you succeed beyond your expectations, and maybe even win you some awards along the way.

The Many Facets of Art: Designing for the DIA

Posted by: Michael Johns @ 3:24 pm | Date: December 19, 2013 | Comments Off
Filed under: Branding for Success,Design,Detroit

The History

There are many things that make the City of Detroit a special place to call home. With a bustling cultural scene, an ever growing entertainment base and a plethora of stunning sights, we are privileged to have one of the country’s top six art collections right here in our own home town.

The Detroit Institute of Arts was founded in 1885 and since has been the pinnacle of Detroit culture to the thousands of patrons it welcomes in its grand galleries each year.

In the summer of 2012, Trent Design was awarded the opportunity to create a campaign to attract guests to the museum for the summer months. “The Great Indoors” highlighted three separate exhibits: “Five Spanish Masterpieces,” featuring the work of Dali, El Greco, Goya, Picasso and Valesquez; “Patty Smith Camera Solo,” a collection of photographs taken by the famous recording artist; and “Picasso & Matisse,” highlighting the DIA’s own collection of prints and drawings by the two artists. All three of these exhibits were free and open to the public.
DIA-Posters-by-Trent

There is so much more to the DIA than just a gallery of fine art and culture—it is an institution of education offering a wide assortment of resources and programs to students, schools, and those just wanting to broaden their artistic horizons. The museum was having some difficulty conveying to the masses all of the wonderful programs the DIA and its Learning and Interpretation Department brings to those students and patrons. So in the summer of 2013 the DIA staff came to our graphic design agency with the hope that we could help them with this problem. Of course, we were happy to oblige.

The Process

Finding a solution to a problem is not always an easy task but it was one that we were excited and honored to take on. After research, conversations and listening closely to the message that they wanted to convey in our fact-finding phase, we worked on the creative brief. The DIA’s collection includes a diverse array of works from around the world…Ok getting closer… the world… the DIA brings the world to you…almost there… Welcome to Your World – there it was!  Now we just needed to bring our concept to life visually.

Welcome-2-World

The term multi-faceted really spoke to us so we decided to run with the idea and designed a grid structure that used triangles and facets to create images. Inside of that grid we developed a world held up with a hand conveying the gesture of the DIA providing you, its audience, with the world and welcoming you to experience it first hand. We dubbed this poster the “Source Document.” From this we gleaned colors, shapes, and ideas for each of the additional pieces created.

All in all, we designed 10 print pieces for this campaign: four posters, two postcards, a brochure, an ID badge, and a collection of inserts – all packaged up into one folder depicting the source document and the whole of the visual brand.

We count ourselves lucky to have had a second opportunity to work with such a prestigious and cultural icon in our city. We look forward to the future and hope to continue our relationship with the DIA. Don’t forget, if you live in Macomb, Oakland, or Wayne County, Museum admission is free! So pack up the kids, and take a trip down to Midtown Detroit and “Let Yourself Go”!

Cotopaxi

Trent Helps Ring in the Holidays with Noel Night Graphics

Posted by: Genna Cowsert @ 1:44 pm | Date: December 5, 2013 | Comments Off
Filed under: Corporate Social Responsibilty,Detroit

For the past 41 years, Noel Night in Midtown Detroit has been bringing holiday cheer to families from across the Greater Detroit area. This annual celebration of music and art offers an eclectic mix of performances ranging from the likes of a mobile art installation featuring neon-equipped bicycles to a traditional community sing-along on Woodward Avenue.

Noel_Night-2012

This year’s event, scheduled for the evening of December 7th, features over 70 Midtown venues including the Detroit Institute of Arts, the Michigan Science Center, the Detroit Historical Museum, and the Detroit Public Library – each of which will open their doors to the public free of charge! Activities will include holiday shopping, horse-drawn carriage rides, family craft activities, and performances by over 200 area music, theatre, and dance groups.

For 12 of those 41 years, Trent Design has worked with Midtown Detroit, Inc. to bring the event to life through the graphic design of its posters, brochures, and maps. We are always excited when fall rolls around and we get to put on our thinking caps to come up with just the right mix of color, fonts, and graphics. This year we chose a non-traditional color palette of bright blue and metallic gunmetal, which turned out fabulously! Kudos go to Inland Press for doing a great job printing the posters and brochures.

MDI-NN-Poster-LowRes

I’ve been with Trent for seven years and, while I’ve had the opportunity to work on a lot of great projects, this is always one of my favorites. I especially enjoy laying out the brochure and getting a sneak peak at all of the wonderful things that will be happening. I know that everyone else at Trent Design really enjoys this event as well — especially Marilyn and Rod who have held Noel Night parties in our Midtown Detroit office for the last two years and before that at The Inn on Ferry Street. And coincidentally, this year Noel Night falls on our own Michael Johns’ birthday, so be sure to say “Happy Birthday” if you see him at the event; he’ll be the one in the red hat!

But as much as we enjoy creating and designing the brochures and posters, we equally enjoy being able to give back to the communities in which we live, work and play. Trent Design is a strong believer in corporate social responsibility; you get what you give and we try our hardest to give back whenever we can. And isn’t that what the holiday season is really all about?

For more information on Noel Night 2013 in Detroit and to download the schedule, visit MidtownDetroitInc.org/noel-night

REVOLVE Detroit: A Quick Turnaround for Local Retail

Posted by: Scott McCabe @ 10:23 am | Date: October 23, 2012 | Comments Off
Filed under: All things business,Detroit
As part of the pilot run of its new REVOLVE retail stimulus program, the Detroit Economic Growth Corporation has been working with community organizations and building owners in Detroit’s West Village. It’s only been a few months since the program began but there are already new things popping up in West Village.
A few weeks ago I posted about how Trent Design had toured some vacant retail over in the West Village. The whole thing was an open house for potential REVOLVE applicants and we were there as part of our current contract with the DEGC. The event proved to be an interesting one and the spaces we saw were filled with potential. Now, less than a month and half later, they’re filled with customers.
Coffee and Donuts and PRAMU have taken up temporary residence on the ground floor of the Park Shelton building and are already offering their distinctive wares to delighted shoppers. PRAMU (The Pataphysical Research and Metachanic Union Local 313) sells Detroit themed apparel, antique furniture and pretty much anything that happens to strike their fancy. Coffee and Donuts is bit more straightforward but no less unique. They’ve taken a relatively simple concept (offering coffee and donuts) and turned it into a celebration of the city. The menu features several things produced in the city, including coffee roasted right here in Detroit. The store’s artisan donuts are baked by the owner, classically trained pastry chef and proud Detroiter Angela Foster. Four more additions to the Agnes St. retail scene will be announced this weekend.
Check out some before and after pictures of the old Harlequin Café below.

A few weeks ago I posted that Trent Design had toured some vacant retail spaces over in the West Village. It was during an open house being held by the Detroit Economic Growth Corporation for potential applicants to its new REVOLVE program. Trent Design was hired to create the name, logo, branding strategy and website for this dynamic new program. The tour event proved to be an interesting one and we all agreed that the spaces we saw were filled with potential. Now, less than a month and half later, they’re filled with customers.

REVOLVE and its partnerships are the biggest reason behind these new developments. It’s the DEGC’s new retail stimulus program and was launched recently in Detroit’s West Village. REVOLVE focuses on working with community organizations and building owners in the target area in order to help them find the right retail fit for their neighborhood. REVOLVE also assists in streamlining the application process for interested entrepreneurs so that once their application is approved they can move into as quickly as possible. REVOLVE and its partners showed off its potential by getting things rolling in the West Village and we are seeing the results in just a few short months.

Coffee and Donuts and PRAMU have taken up temporary residence on the ground floor of the Park Shelton building and are already offering their distinctive wares to delighted shoppers in the West Village. PRAMU (The Pataphysical Research and Metachanic Union Local 313) sells Detroit themed apparel, antique furniture and pretty much anything that happens to strike their fancy. Coffee and Donuts is bit more straightforward but no less unique. They’ve taken a relatively simple concept (offering coffee and donuts) and turned it into a celebration of the city. The menu features several things produced in the city, including coffee roasted right here in Detroit. The store’s artisan donuts are baked by the owner, classically trained pastry chef and proud Detroiter Angela Foster.

REVOLVE and its partners are far from done in the West Village: Four new full-time tenants have been secured for the remaining retail spots in the area and will be announced in grand fashion this weekend at the annual The Villages Fall Festival.

Before and After photos of the old Harlequin Café

It Takes A Village

Posted by: Scott McCabe @ 8:40 am | Date: October 1, 2012 | Comments Off
Filed under: Corporate Social Responsibilty,Detroit

Last month we got a chance to wander around a bit in some really distinctive retail spaces in Detroit’s West Village. One of our clients, the Detroit Economic Growth Corporation, was doing an open house for prospective occupants and we tagged along to help make the most of the event. It was great to see so many people show up and to hear about why they want to set up shop in our city. In the end we got to witness what may very well be the rebirth of retail along this picturesque street.

The_Apothecary

The Apothecary. Floor sold separately. (Just kidding)

The West Village may be known for its historic charm but it was the neighborhood’s untapped potential that really struck a chord with these intrepid entrepreneurs. Like many parts of Detroit the West Village is a densely populated area starved for retail. Residents are forced to travel to the suburbs for things they’d rather buy closer to home. It’s a phenomenon known as retail leakage and it costs the city of Detroit an estimated $1.5 billion a year.
The DEGC is working with local neighborhood associations and property owners to help turn that trend around. The open house was just one small part of a larger retail initiative, one that promotes small business growth by facilitating positive relationships between building owners, entrepreneurs and the community at large.
If their efforts in the West Village prove successful they plan to roll out customized versions of the program in neighborhoods throughout the city.
Hopefully efforts like these along with the growing number of successful startups in places like the Woodward corridor will let people see past Detroit’s problems and once again recognize it as a place where great business ideas can become great businesses.

The West Village may be known for its historic charm but it was the neighborhood’s untapped potential that really struck a chord with these intrepid entrepreneurs. Like many parts of Detroit the West Village is a densely populated area starved for retail. Residents are forced to travel to the suburbs for things they’d rather buy closer to home. It’s a phenomenon known as retail leakage and it costs the city of Detroit an estimated $1.5 billion a year.

The DEGC is working with local neighborhood associations and property owners to help turn that trend around. The open house was just one small part of a larger retail initiative, one that promotes small business growth by facilitating positive relationships between building owners, entrepreneurs and the community at large. If their efforts in the West Village prove successful they plan to roll out customized versions of the program in neighborhoods throughout the city.

Hopefully efforts like these along with the growing number of successful startups in places like the Woodward corridor will let people see past Detroit’s problems and once again recognize it as a place where great business ideas can become great businesses.