REVOLVE Detroit: A Quick Turnaround for Local Retail

Posted by: scott @ 10:23 am | Date: October 23, 2012 | Comments (0)
Filed under: All things business,Detroit
As part of the pilot run of its new REVOLVE retail stimulus program, the Detroit Economic Growth Corporation has been working with community organizations and building owners in Detroit’s West Village. It’s only been a few months since the program began but there are already new things popping up in West Village.
A few weeks ago I posted about how Trent Design had toured some vacant retail over in the West Village. The whole thing was an open house for potential REVOLVE applicants and we were there as part of our current contract with the DEGC. The event proved to be an interesting one and the spaces we saw were filled with potential. Now, less than a month and half later, they’re filled with customers.
Coffee and Donuts and PRAMU have taken up temporary residence on the ground floor of the Park Shelton building and are already offering their distinctive wares to delighted shoppers. PRAMU (The Pataphysical Research and Metachanic Union Local 313) sells Detroit themed apparel, antique furniture and pretty much anything that happens to strike their fancy. Coffee and Donuts is bit more straightforward but no less unique. They’ve taken a relatively simple concept (offering coffee and donuts) and turned it into a celebration of the city. The menu features several things produced in the city, including coffee roasted right here in Detroit. The store’s artisan donuts are baked by the owner, classically trained pastry chef and proud Detroiter Angela Foster. Four more additions to the Agnes St. retail scene will be announced this weekend.
Check out some before and after pictures of the old Harlequin Café below.

A few weeks ago I posted that Trent Design had toured some vacant retail spaces over in the West Village. It was during an open house being held by the Detroit Economic Growth Corporation for potential applicants to its new REVOLVE program. Trent Design was hired to create the name, logo, branding strategy and website for this dynamic new program. The tour event proved to be an interesting one and we all agreed that the spaces we saw were filled with potential. Now, less than a month and half later, they’re filled with customers.

REVOLVE and its partnerships are the biggest reason behind these new developments. It’s the DEGC’s new retail stimulus program and was launched recently in Detroit’s West Village. REVOLVE focuses on working with community organizations and building owners in the target area in order to help them find the right retail fit for their neighborhood. REVOLVE also assists in streamlining the application process for interested entrepreneurs so that once their application is approved they can move into as quickly as possible. REVOLVE and its partners showed off its potential by getting things rolling in the West Village and we are seeing the results in just a few short months.

Coffee and Donuts and PRAMU have taken up temporary residence on the ground floor of the Park Shelton building and are already offering their distinctive wares to delighted shoppers in the West Village. PRAMU (The Pataphysical Research and Metachanic Union Local 313) sells Detroit themed apparel, antique furniture and pretty much anything that happens to strike their fancy. Coffee and Donuts is bit more straightforward but no less unique. They’ve taken a relatively simple concept (offering coffee and donuts) and turned it into a celebration of the city. The menu features several things produced in the city, including coffee roasted right here in Detroit. The store’s artisan donuts are baked by the owner, classically trained pastry chef and proud Detroiter Angela Foster.

REVOLVE and its partners are far from done in the West Village: Four new full-time tenants have been secured for the remaining retail spots in the area and will be announced in grand fashion this weekend at the annual The Villages Fall Festival.

Before and After photos of the old Harlequin Café

It Takes A Village

Posted by: scott @ 8:40 am | Date: October 1, 2012 | Comments (0)
Filed under: Corporate Social Responsibilty,Detroit

Last month we got a chance to wander around a bit in some really distinctive retail spaces in Detroit’s West Village. One of our clients, the Detroit Economic Growth Corporation, was doing an open house for prospective occupants and we tagged along to help make the most of the event. It was great to see so many people show up and to hear about why they want to set up shop in our city. In the end we got to witness what may very well be the rebirth of retail along this picturesque street.

The_Apothecary

The Apothecary. Floor sold separately. (Just kidding)

The West Village may be known for its historic charm but it was the neighborhood’s untapped potential that really struck a chord with these intrepid entrepreneurs. Like many parts of Detroit the West Village is a densely populated area starved for retail. Residents are forced to travel to the suburbs for things they’d rather buy closer to home. It’s a phenomenon known as retail leakage and it costs the city of Detroit an estimated $1.5 billion a year.
The DEGC is working with local neighborhood associations and property owners to help turn that trend around. The open house was just one small part of a larger retail initiative, one that promotes small business growth by facilitating positive relationships between building owners, entrepreneurs and the community at large.
If their efforts in the West Village prove successful they plan to roll out customized versions of the program in neighborhoods throughout the city.
Hopefully efforts like these along with the growing number of successful startups in places like the Woodward corridor will let people see past Detroit’s problems and once again recognize it as a place where great business ideas can become great businesses.

The West Village may be known for its historic charm but it was the neighborhood’s untapped potential that really struck a chord with these intrepid entrepreneurs. Like many parts of Detroit the West Village is a densely populated area starved for retail. Residents are forced to travel to the suburbs for things they’d rather buy closer to home. It’s a phenomenon known as retail leakage and it costs the city of Detroit an estimated $1.5 billion a year.

The DEGC is working with local neighborhood associations and property owners to help turn that trend around. The open house was just one small part of a larger retail initiative, one that promotes small business growth by facilitating positive relationships between building owners, entrepreneurs and the community at large. If their efforts in the West Village prove successful they plan to roll out customized versions of the program in neighborhoods throughout the city.

Hopefully efforts like these along with the growing number of successful startups in places like the Woodward corridor will let people see past Detroit’s problems and once again recognize it as a place where great business ideas can become great businesses.

Eastern Market After Dark: An Enlightening Experience

Posted by: scott @ 9:09 am | Date: September 25, 2012 | Comments (0)
Filed under: Detroit

Last Thursday I stopped by Eastern Market After Dark, part of this year’s Detroit Design Festival. Starting at dusk, the event was a self-guided walking tour of the neighborhood’s creative community. People had flooded in for the tour and it was great to see the area, known primarily for its Saturday farmer’s market, bustling with so much activity on a weekday night. There was way too much going on for me to cover in a single post so instead here are a couple of the event’s highlights that will hopefully give you a better idea of the how exciting it was.

OmniCorpDetroit: The converted warehouse that serves as the hackerspace for the engineers, artists and designers of OmniCorpDetroit is the sort of thing you have to see to believe. The interior is part Salvador Dali, part MacGyver and all mad scientist. If a 100-foot tall robot ever runs amok in downtown Detroit I suspect we’d find the members of OmniCorpDetroit all looking a bit sheepish and doing their best to whistle nonchalantly.

OmniCorp Detroit has finally answered the age old question: What would Scooby Doo look like as a Transformer?

OmniCorp Detroit has finally answered that age old question: What would Scooby Doo look like as a Transformer?

Signal-Return: As the son of a bookbinder a lot of what I saw at Signal-Return was old hat to me. I grew up in a house with multiple nipping presses, far too many trays of movable type and a cast-iron board shear the size of a dining room table. And yet, despite my familiarity with its parts, the shop as a whole still managed to impress. Seeing all that machinery and specialized equipment dedicated to the art of print can kindle an urge to create in just about anyone.

No Detroit event is complete without Robocop™.

No Detroit event is complete without Robocop™

Salt & Cedar: The neighborhood’s other first-rate letterpress studio, Salt & Cedar, decided to do something a bit different for Eastern Market After Dark. In addition to setting out their work and letting people roam about their workspace they also collaborated with a design collective called 1/X to bring us an unusually egalitarian attempt at characterizing the Motor City. The project is called Anecdoted City: Detroit and is based on the idea of people bringing in objects that, for whatever reason, signify Detroit to them. Because the objects aren’t required to have any sort of objective connection to the city the result is an exhibition that is as much a reflection of the people and how they relate to the city as it is of Detroit itself. It was (on a small scale at least) an unusually visceral glimpse into the city’s collective psyche.

Hey look! People!

Hey look! People!

Frontera: For a place that technically doesn’t exist yet their food was awesome. On the first floor visitors were presented with an incredibly appetizing assortment of breads, cheeses, and even a roasted pig. Off to one side was a sort of glazed prosciutto dish called a ‘Honeycomb Lantern.’ The presentation is hard to describe but it basically looked like somebody’s science fair volcano gone deliciously awry. Above it is was a lantern with honeycomb in it (hence the name) that dribbled honey onto the aged prosciutto. On the second floor people got to wander from room to room sampling baked goods that had been laid out with such artistic flair that in a couple of cases I sort of felt bad for disturbing it. Not that it stopped me of course, that stuff was incredible.

The fact that I had no idea what was going on didn't make it any less delicious.

The fact that I had no idea what was going on didn't make it any less delicious.

Eastern Market After Dark was definitely a great addition to this year’s Detroit Design Festival. The event was a lot of fun and introduced me to a surprisingly robust creative community that I hadn’t even known was there. It also convinced me to start visiting the Eastern Market more often. Especially once Frontera opens it doors. Mmmm.

Midtown Makeover

Posted by: marilyn @ 2:29 pm | Date: August 14, 2012 | Comments (0)
Filed under: All things business,Design,Detroit,Websites

Have you been to Midtown Detroit recently? If not then you’re in for a surprise. Ongoing efforts to reinvigorate the neighborhood have brought in a steady stream of new businesses and residents. It has become a hotspot for new small business ventures and enjoys a building occupancy rate of over 95%. Add some of Detroit’s greatest cultural institutions and the result is a vibrant urban ecosystem, one that hosts an enjoyably eclectic mix of retail, restaurants and entertainment venues.

One of the key players in Midtown’s current economic revival is the aptly named Midtown Detroit, Inc. MDI is the result of a merger between the University Cultural Center Association (UCCA) and New Center Council. Like its predecessors it is a 501(c)(3) non-profit community development organization. Given its new identity and larger pool of resources MDI needed a new, more contemporary website and wanted Trent Design to create it for them. Given its positive role in the community we were more than happy to help.

Original UCCA Midtown site: Somebody over there clearly likes russet

Original UCCA Midtown site: Somebody over there clearly likes russet

The new MDI website was redesigned from the ground up; we restructured the existing information architecture, transferred the site to a more powerful CMS, added new features and gave the front end an updated aesthetic that more accurately reflects the open yet urban feel of the Midtown area.

The new site is designed to be a convenient online resource for anyone interested in Midtown Detroit, especially tourists and young professionals. The homepage layout is clean and inviting. It sports a large image slider that showcases compelling visuals of what Midtown has to offer. It also has a news feed that lets visitors see at a glance how the area is moving forward. The website’s calendar of events, property listings, news and interactive local area directory are all searchable and easily accessed from the homepage. Other sections of the site provide information on available development resources, ongoing community programs and several of the more prominent institutions and annual events in Midtown.

The new MDI site: Less russet, more usability

The new MDI site: Less russet, more usability

Being able to put our skills to work for an organization that does so much good for the community was definitely a feel good experience for us at Trent Design. Have to admit though, all the positive feedback they’ve gotten about their new, fully featured website feels pretty nice too.

Check out MDI’s new site here.

Raising the (Steel) Bar: A Business to Business Website Re-imagined

Posted by: marilyn @ 11:16 am | Date: April 3, 2012 | Comments (0)
Filed under: All things business,Detroit,Websites

Eaton Steel Bar Company New Home Page Design

Eaton Steel Bar Company's New Home Page Design

Nowadays every business needs an online presence, even if it’s just your basic brochureware site. Eaton Steel came to us because they wanted more. They wanted a website that captured the essence of their company and worked just as hard as they do to make their customers’ lives easier.

With these criteria in mind we envisioned a fairly straightforward site for the client. Its content would focus on Eaton Steel’s products and services. Short, sweet and to the point. Of course, this was before we had a thorough understanding of everything Eaton Steel does for its clients: luckily that’s what discovery meetings are for.

Discovery meetings are part of the immersion phase that we go through for all our projects. It’s an opportunity to research, interview and fact find everything we can about a company and their culture. We’ll also bring the key players to the table during this period in order to discover how they envision the project helping their business. The insight we gain into the less obvious aspects of our client’s business during this stage lets us build a more robust product for them that enhances their sales and customer service process.

What we discovered about Eaton Steel is that they have always gone that extra mile for their customers. The company started off in 1953 as a steel brokerage that excelled at getting their customers what they needed when they needed it.  Their growth since then has been designed around expanding and improving what they can do for their clients. It’s been the key to their success and informs everything they do.

Providing superior customer service has always been a cornerstone of Eaton Steel’s business model and was exactly the sort of thing that their new website would need to emphasize. To do this we added a ‘Solutions’ section that goes over all the things that Eaton Steel does to optimize their clients’ steel supply chains. We also produced a short video that talks about the additional business lines that Eaton Steel has added over the years in order to better accommodate their customers in their steel supply chain process. A second video that we shot for the ‘About Us’ section talks about their history and highlights the company’s “what else can we be doing for our customers?” mentality.

The client trusted us to use our design and communication skills to their advantage and the result is an innovative and dynamic website that represents their company in an authentic and genuine way. It has been a great partnership for everyone involved.

“Everyone at ESBC is extremely pleased with the new website. We have received great feedback from our customers and internally.” – Craig Cipa, Eaton Steel, Inside Sales Manager

Visit the site and let us know what you think.
www.eatonsteel.com