Nowadays every business needs an online presence, even if it’s just your basic brochureware site. Eaton Steel came to us because they wanted more. They wanted a website that captured the essence of their company and worked just as hard as they do to make their customers’ lives easier.

With these criteria in mind we envisioned a fairly straightforward site for the client. Its content would focus on Eaton Steel’s products and services. Short, sweet and to the point. Of course, this was before we had a thorough understanding of everything Eaton Steel does for its clients: luckily that’s what discovery meetings are for.

Discovery meetings are part of the immersion phase that we go through for all our projects. It’s an opportunity to research, interview and fact find everything we can about a company and their culture. We’ll also bring the key players to the table during this period in order to discover how they envision the project helping their business. The insight we gain into the less obvious aspects of our client’s business during this stage lets us build a more robust product for them that enhances their sales and customer service process.

What we discovered about Eaton Steel is that they have always gone that extra mile for their customers. The company started off in 1953 as a steel brokerage that excelled at getting their customers what they needed when they needed it.  Their growth since then has been designed around expanding and improving what they can do for their clients. It’s been the key to their success and informs everything they do.

Providing superior customer service has always been a cornerstone of Eaton Steel’s business model and was exactly the sort of thing that their new website would need to emphasize. To do this we added a ‘Solutions’ section that goes over all the things that Eaton Steel does to optimize their clients’ steel supply chains. We also produced a short video that talks about the additional business lines that Eaton Steel has added over the years in order to better accommodate their customers in their steel supply chain process. A second video that we shot for the ‘About Us’ section talks about their history and highlights the company’s “what else can we be doing for our customers?” mentality.

The client trusted us to use our design and communication skills to their advantage and the result is an innovative and dynamic website that represents their company in an authentic and genuine way. It has been a great partnership for everyone involved.

“Everyone at ESBC is extremely pleased with the new website. We have received great feedback from our customers and internally.” – Craig Cipa, Eaton Steel, Inside Sales Manager

Visit the site and let us know what you think.
www.eatonsteel.com