Trent Design has just launched the new website for Midsummer Nights in Motown! The University Cultural Center Association (UCCA) and Wayne State University (WSU), former producers of The Detroit Festival of the Arts, are pleased to announce this new summer series for Midtown Detroit! This summer series provides a wide variety of arts and cultural programming for everyone to enjoy, ranging from family activities to an aerial dance performance to avant-garde jazz to international music to award winning poets and authors. It will take place every Thursday through Saturday throughout the month of June. Check it out!

I am pleased to see the amount of interest and press that Earth Day Expo has garnered. Being ‘green’ is no longer a small segment but is going mainstream. Read the full story with a few quotes from myself in it.

Above: Identity for The 5ive 9ine

Trent Design was chosen to brand and promote The 5ive 9ine Business Association that represents a partnership with six municipalities that are on the Hall Road Corridor from Mound Road to I-94. The goal is to obtain over 1,000 memberships from the retail stores, movie theatres, well established fine dining, and entertainment venues.

The promotions and membership recruitment represents a system of convergence marketing (a combination of traditional, print and digital communications). The new brand integrates billboard advertising, brochures, postcards, and a color coded way-finding system that connects to a map of the 5ive 9ine region. Colors on the map help define stores based on their geography and retail industry.

Above: Banners assist the audience their location on the 5ive 9ine.

Above: Fun billboard designs communicate to travelers and motorists.

Above: Brochures help draw membership and supporters for The M59 Business Association.

Above: These medallions apply to the map and identify the regions inherent to roads and shopping districts within The 5ive 9ine.

A part of our presentation from the Rochester DDA’s Guest Lecture series is now online and ready for viewing. Click here to start your download.

More of the lecture will be available by Friday- SEO, SEM & Top 10 Tips to Follow when Designing a Website.

Have a good week folks!