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	<title>Trent Design › Be bold. Be fluid. Be everywhere.™ &#124; [Studio Blog]</title>
	<link>http://www.trentdesign.net/blog</link>
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	<lastBuildDate>Thu, 29 Dec 2011 00:09:49 +0000</lastBuildDate>
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		<title>The Wonders of Letterpress Printing</title>
		<description><![CDATA[We had many people ask us how our Christmas card was made  this year and I decided that it would make an informative and interesting blog post.
Our card was made through a printing technique known as  letterpress. It began in the 15th century with Johannes Gutenburg and the  Gutenburg Bible. It involved [...]]]></description>
		<link>http://www.trentdesign.net/blog/2011/12/the-wonders-of-letterpress-printing/</link>
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		<title>Branding A 47-Year-Old Community Action Agency With Ties To A National Network</title>
		<description><![CDATA[Oakland Livingston Human Service Agency (OLHSA) is part of a national network of over 1,000 organizations put in place in 1964 to address the challenges that low income families face everyday. OLHSA is a large organization with over 80 programs to assist those in need with everything from food to housing to education and much [...]]]></description>
		<link>http://www.trentdesign.net/blog/2011/11/branding-a-47-year-old-community-action-agency-with-ties-to-a-national-network/</link>
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		<title>Everyone is a Leader at Trent Design</title>
		<description><![CDATA[There have been some internal changes at Trent Design with opening up a second office and my longest standing employee, Chantal Oudin, leaving to start a family. It has reminded me of the importance of leadership and how imperative it is that all people who make up our organization practice it. You can see the [...]]]></description>
		<link>http://www.trentdesign.net/blog/2011/08/everyone-is-a-leader-at-trent-design/</link>
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		<title>Recap: Trent Design Featured at Creative Juice (Chicago)</title>
		<description><![CDATA[Our principal, Marilyn Trent, was excited this month to be asked to address an audience at the Creative Juice conference in Chicago presented by  Second Wind Network. Marilyn Trent walked the attendees through the process of how she has gotten more creative with the creative brief. Leading a group of 25+ advertising agencies and [...]]]></description>
		<link>http://www.trentdesign.net/blog/2011/06/recap-trent-design-featured-at-creative-juice-chicago/</link>
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		<title>Behind the Scenes</title>
		<description><![CDATA[
Genna &#38; Shawn review images taken on a recent shoot.

Trent Design spent this past Thursday on-site conducting a photo shoot   that will encompass the creation of a video and website for a   new industrial client. Designers Genna Cowsert, Shawn Adler, and  Brian  Hartwell were present and spent their time [...]]]></description>
		<link>http://www.trentdesign.net/blog/2011/06/behind-the-scenes/</link>
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		<title>Quick Link: Trent Design featured in Model D</title>
		<description><![CDATA[
Trent Design is featured today in Model D for our move into Midtown Detroit. With the opening of our second office now officially underway, we&#8217;re happy the local community has started to take some notice! The rest of the article can be read here.
&#8220;Past the party, past me trying to promote my business, it actually [...]]]></description>
		<link>http://www.trentdesign.net/blog/2011/06/quick-link-trent-design-featured-in-model-d/</link>
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		<title>Trent Design Opens Midtown Detroit Office—A ReTrent Event</title>
		<description><![CDATA[
/h6>

Three of our long-time clients/friends (l to r – Pat Brockway 1995, Pat Lehman, 1992 and Sally Brown, 1997)
The new Trent Design Midtown Detroit office was filled with laughter and conversation throughout the afternoon and into the night. More than 100 friends and clients, new and old came to congratulate Marilyn Trent and her team, [...]]]></description>
		<link>http://www.trentdesign.net/blog/2011/06/our-grand-opening-in-midtown-detroit/</link>
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		<title>Tenacious Rascals Entering New Territory</title>
		<description><![CDATA[Never a dull moment around our design and communications world in Downtown Rochester. We have taken  the plunge and opened a second office in Midtown Detroit. For those of you who know and those of you who don&#8217;t know; Midtown is  turning into a mecca for change and growth. At a time in [...]]]></description>
		<link>http://www.trentdesign.net/blog/2011/05/tenacious-rascals-entering-new-territory/</link>
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		<title>Guerrilla Marketing—Getting the Mind Out of Forced Indifference</title>
		<description><![CDATA[Guerrilla marketing can be very effective because it snaps the mind out of the state of forced indifference – a state that we’ve developed in response to daily advertising.
The campaign that we did for Art X Detroit was part guerrilla and part creative sign making. It consisted of window decals, lawn signs, x&#8217;s on dowels [...]]]></description>
		<link>http://www.trentdesign.net/blog/2011/04/guerrilla-marketing%e2%80%94getting-the-mind-out-of-forced-indifference/</link>
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		<title>New Work: Aurum Design Jewelry</title>
		<description><![CDATA[
Trent Design has re-launched the website for Aurum Design Jewelry. Aurum emerged as one of Rochester&#8217;s premier custom jewelry design shops and its new site is tailored to reflect that style. The design feels fluid and dynamic with backgrounds that transform to demonstrate the versatility of the jewelry paired with the wearer.
By opening up the page(s) [...]]]></description>
		<link>http://www.trentdesign.net/blog/2011/01/new-work-aurum-jewlery/</link>
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		<title>Mayhem on Madison Avenue</title>
		<description><![CDATA[
Illustrations for FastCompany by Travis Coburn
There&#8217;s a fascinating article this month in the pages of FastCompany that talks about a new generation in advertising and what we should be aware of to evolve and share in its practices. You can read more here.
&#8220;First the news business, then the music business, then advertising. Is there any [...]]]></description>
		<link>http://www.trentdesign.net/blog/2011/01/mayhem-on-madison-avenue/</link>
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		<title>Greenwashing — What You Should Know</title>
		<description><![CDATA[Hunter Richards, accounting market analyst at Software Advice, recently wrote an article on greenwashing and how to end it.
Below is a shortened version of his article, to read the full article click here.
Carbon Accounting Transparency: Eliminating Greenwashers
Greenwash (verb, \ˈgrēn-wȯsh\) &#8211; to market a product or service by promoting a deceptive or misleading perception of environmental [...]]]></description>
		<link>http://www.trentdesign.net/blog/2010/11/greenwashing-what-you-should-know/</link>
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