Trent Design recently wrapped up work for “Food Fight!”. Benefiting Gleaners Food Bank, the newly created poster and logo invites students from participating schools in southeastern Michigan to donate canned food and money at assigned drop-offs. Students compete with other high schools throughout the region to see who can make the most contributions within the time they are given. Schools with the most donated items receive prizes and recognition for meeting their goals.
Trent Design was tasked with creating an identity flexible enough to work across all academic communities, yet fun enough to resonate with an audience of teenagers and educators:
Food Fight Logo
Working with a bright and engaging color palette, we developed a poster that fit the mold for the event, merging food with urban influence to communicate the message.
Food Fight Poster
The completed look suggests an upbeat attitude and effectively encourages students to take action to support Gleaners Food Bank and citizens in need.